Believing in what you are doing in business, or anywhere in life, is critical. Customers will sense if you aren’t buying-in to what you are saying or presenting. But what is believing? Is it drinking the Kool-Aid? Is it merely repeating what you have been told to say? Is it blind faith?
Believing is personal. It means you think something is right—not necessarily perfect or magical. It’s something you understand and can share with others.
You have to believe to do a great job, to serve your customers and your company.
LABOV Marketing Communications and Training