While not usually a line item on a balance sheet, the strength of company’s brand is essential to its overall success. The greater a brand’s equity, the larger the value at which a company can sell its products. And the greater the value of the brand, the greater the value of the entire company.
It’s very common for a good company to lose its brand edge over the years. Its products start to appear to be dated, its uniqueness is being usurped by newer, hungrier companies and customers may view their products as commodities in some cases. And not to be forgotten in all of this are the employees, who are there on the front lines seeing it all unfold. They want to be part of something exciting, vibrant—a winning team again.
The answer isn’t a new logo or a pretty website; it’s something far more strategic that cannot be covered in a blog. Be our guest and download our LABOV Brand Re-engineering “Bluepaper” on our website: www.labov.com/brand-re-engineering.
LABOV Marketing Communications and Trainingwww.labov.com/brand-re-engineering