Tuesday, November 25, 2014

Follow the money

In the movie “All the President’s Men,” a pivotal character repeatedly said, “Follow the money.” Of course, the money led to exposing the entire scandal.

Businesses invest money and resources into certain things, sometimes technology, sometimes machinery, sometimes design. Yet, those companies often fail to realize that those investments are part of their DNA, they represent what they most have passion about.

What does your company invest most of its time, money and energy into, and are you leveraging that?

Barry LaBov
LABOV Marketing Communications and Training

Tuesday, November 11, 2014

Easy versus meaningful

It’s actually easy to do a mediocre job. I believe that most of the people who do mediocre, uninspired performances do so because they assume it’s less painful than the alternative.

In the long run, a mediocre job is hard because it leads to stress and a myriad of issues that we can all imagine.

I submit that it is meaningful to do a great job and that when you add it all up, maybe it’s harder in some ways, but the fulfillment you get is uplifting. 

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com

Tuesday, October 28, 2014

Unsung Hero, Quiet Kate

We work with unsung heroes every day. You know the person—Quiet Kate who always does her work, does it well and seldom makes a fuss. She’s used to doing that, doesn’t expect attention and is, however, very well aware of the Noisy Nigel who is seeking appreciation for his greatness, performance and overall personality.

Noisy Nigel lets it be known how lost we’d be without him and how overworked he is. Quiet Kate is far more focused and usually far more productive.

All companies have their share of Kates and Nigels, but wouldn’t it be interesting to just look at their performances without labeling them with their name? What if we didn’t know who was who when we look at reports and metrics and merely review the numbers as they are? Without the label of Nigel, would he look so strong? Would Kate look far better?

My goal is to treat people the right way, and that means to forget their label and look at how they are as a team player, a valued person to us and to our clients. That often makes for a Nervous Nigel.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com